A first impression is a lasting impression, that is why a brand identity should be a visual representation of a brand’s personality. However, it is not enough to simply be creative; when creating an identity, longevity and diversity are key components to ensure continuity across all touchpoints and assets (both digital and physical) while keeping in mind the current trends and best practices. The following are examples of corporate identities / rebranding projects that I have completed… to know more about the thought process and design theories incorporated in my work, invite me for a conversation and let me take you on a journey!
